I have a fond memory of a commercial that used to run on local St. Louis stations. It featured 3 people in faux gypsy garb standing an area rug that had been blue-screened in front of a helicopter shot of the arch. It was supposed to look like a flying carpet. Instead, it looked like three mid-westerners dressed as pirates on a blue-screen stage. It was poorly acted, had that grainy shot-with-a-home-VHS-camera look, yet it had a certain charm, nonetheless.
Yesterday I was pointed to a site called Spot Runner that makes pre-fabricated, customizable TV advertisements and sells them for as little as $499 apiece (they do other things as well, but this is what caught my attention). They've been fairly successful, and their success in the small business advertising realm led them to branch out into another lucrative field.
Politics.
For $500, you can make a classy political ad. Fade from a statue of Thomas Jefferson into your face while you talk to police officers (about issues, of course, not your overdue parking tickets). They have lots to choose from, even attack ads ("A vote for Jon Doe is a vote against public education"). I don't know whether to be frightened or impressed. On the one hand, it gives less-well-funded (read as "third party") candidates a slightly more level playing field, since they are able to produce quality ads on a budget. On the other hand, it does point out the vapid, generic nature of political advertising.
Then again, maybe that's a good thing.
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