Adding Value with Vehicle Tracking

In business, there are two kinds of employees: those who help push the company forward and those who detract from your ultimate goal. How do you know that you are rewarding – and reprimanding – the right people? The answer is more complex than you might think.

In an interesting video blog post, behavioral economics researcher Dan Ariely notes that one’s “perception of value is not often about what we’re getting but it’s about how much effort the other person is putting in.” He paints a picture of a recent encounter with a locksmith to exemplify his point. His case study shows that the more time the locksmith spent fixing a lock, the more pleased his customers were, and as a result, the more money he earned from the job.

This same logic might explain why you praise your employees who put in long hours and always take on extra projects. But what about those who work extremely efficiently? They are so quick and thorough in completing their tasks that you (wrongfully) end up thinking they are the slackers.

Think about how your company adds value to the services you provide - Do you offer a product at a lower price than your competitors? Or can you get the job done in half the time? Maybe your company stands out because of its excellent customer service. Whatever your unique selling point, you must ensure that your employees all work toward the same mission.

Perhaps you need to take a closer look at your workers’ habits. Are your repairmen and delivery guys really taking on extra hours, or are they actually adding miles to your company vehicles for personal use? As Dan Ariely iterates, things aren’t always what they seem. Since you cannot always have your eyes on each of your employees, how can you know which ones add value to your customers’ experience and which ones detract?

FoxTrax is based in St. Louis, Missouri – the show-me state. We need to see something to believe it. Vehicle tracking devices allow you to see – in real-time – your drivers’ exact location, speed, and mileage.

Take a look – you might be surprised by what you see.